Key Principles

Let Users Purchase As A Guest

Offer the option to check out as a guest, and encourage registration with tangible benefits.

In a research study, participants didn’t necessarily want to commit to creating an account with the retailer. Participants described the guest checkout as “convenient”, “simple”, and “easy [and] quick”. They were annoyed at a site that required registration to purchase, especially since the site didn’t explain how registration would benefit them.

Site with guest or logged in purchase.
Allow users to purchase with a guest account.

Updated on 2014-08-07

Authors

Pete LePage

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