Home Page and Navigation Principles

Keep Calls To Action Front and Center

It can be easy for mobile users to miss menu items, so always put your key calls-to-action where you know users will see them.

Study participants had the easiest time completing tasks on sites that clearly displayed primary calls-to-action in the main body of the site, with secondary tasks available through menus or below the fold. Your mobile calls-to-action will probably be different than on desktop, put yourself in your users’ shoes when determining placement.

No obvious call to action
No obvious call to action
Call to actions are front and center.
Call to actions are front and center.

When users get to a site, they typically have a particular task in mind. The site on the left only only offers users a Learn more button, while on the right, users are able to quickly get a quote, find a local agent, make a payment or log in.

Updated on 2014-08-07

Authors

Pete LePage

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